HENNES & MAURITZ, known as H&M - the Swedish fashion giant popular throughout Europe, is expanding its reach throughout Asia.

The company revealed this week it planned to expand its China store network by 30 per cent by the end of 2010, in a move suggesting the retailer will open in Australia, within the medium term.

"It (Asia) could be the newest and biggest market for H&M in future, because there is so much potential if you look at Asia," H&M Greater China country manager Lex Keijser told Reuters. "We've just started in Hong Kong, mainland China, Japan and Korea. We are still a baby, but a fast growing baby."

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