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The days of ?build it and they will come? for property investment are over. Developers face a competitive national and international market vying for investors? attention and dollars.
The three great deciders were the glossy brochure, the attachment of personal feelings, and finance. Glossy brochures are getting glossier with all the digital enhancements of the web, sales pitches more fevered, and finance is being driven out by institutions seeking to maintain and expand returns based on boom conditions.
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